Lately, You might hear such loud complaints as:
• “SEO is a thing of the past”
• “Google Ads is no longer effective”
• “Facebook Ads has lost its impact”
• “Email Marketing is on its way out”
A real surge of panic spreading among entrepreneurs and marketers.
But let's be the ones with You who try to keep a cool head.
So, let's adjust Your mindset for a more positively oriented outcome.
How?
1. Sorry, but let's start with a bitter pill
If You are unable to achieve the results You seek, it doesn't mean the marketing channel or method is dead.
It's easier to declare things dead than to turn them into an advantage.
Don't rush to bury. Keep the door open.
2. Consider arguments for and against
Delve into the perspectives of those claiming a marketing channel is dead and those defending its effectiveness.
Strive for objectivity and diversity of opinions.
3. Diversify risks
Who typically frets the most when a marketing channel stops delivering its previous positive results?
Those who bet everything on one marketing horse.
Work with risks.
Promote Your products or services across multiple channels.
Keep it simple, but effective.
Two channels are better than one.
Three are better than two.
Keep moving forward with the same logic.
Hats off to You for reaching this point and catching my drift.
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P.S. Warning: “Red pill” vibe only.