Business, marketing and lifestyle blog
The “Never Give Up” Rule is Overrated in Business
Before you call me a cowardly sausage, let me explain one significant nuance. There is a huge difference between...
The 3 Essential Questions in Your Buyer's Mind
Quoting the great classic William Salespeare: “To buy, or not to buy, that is the question”. Today I want to draw Your attention to three crucial stages in Your buyer's psychology. They are formulated as follows...
Are “These” Marketing Methods and Channels Dead?
Lately, You might hear such loud complaints as: “SEO is a thing of the past”, “Google Ads is no longer effective”, “Facebook Ads has lost its impact”, “Email Marketing is on its way out”...
Never Copy Your Business Competitors in “This” Way
Here is a common scenario. My new clients show me their competitor's random Website Page or Facebook Ad. And ask me, "Let's do it like this..."
98% of Businesses Fall Into This Trap When They Launch a New Website
Avoid the trap, that 98% of businesses fall into when they launch a new website. My online business promotion journey spans over 9 years. And here's the most common online promotion mistake scenario...
Why Does Business Strategy Always Require Sacrifice for Greater Gain?
Because any business owner deals with limited resources of time, money, energy, and etc. I get that this is supposed to be motivational, but let's be real. There are no business decisions out there that don't involve some...
Want Your Customers to Spend +38% More Money on Your Products, Apply “This”
Curious, what is “this”? The answer is “Gift vouchers”. Now let me explain You why...
Facebook Ads vs. Google Ads: What is the Better Choice?
Facebook Ads vs. Google Ads What is the better choice for promoting my business? This is a common question from my new clients. And I don't like answering it with just one choice. Instead, I hit them with an answer...
This is One of the Entrepreneur's Main Weapons
What is Your most important business weapon? Money? Obviously, financial capital is crucial. But what if there is something no less important than money? It's Your way of...
Are Your Business Insights All From Success Stories?
If yes, then You should get to know about a phenomenon called 'survivorship bias'. 'Survivorship bias' is a cognitive mistake that could push You to make the wrong business decisions.
SEO vs. Google Ads: What is the Better Choice?
What is the better choice for promoting my business? This is a common question from my new clients. And I don't like answering it with just one choice. Instead, I usually answer...
How Much Should I Spend on Ads?
This is a common question from my new clients. But I don't hit them right away with marketing formulas and excel calculations. Instead, I ask something simple and a bit strange at first glance.
We Hate to Be Sold, but We Love to Buy
It means that we prefer to see the decision to buy as our own idea. Not someone else's. But why does it go this way?