This is a common question from my new clients.
And I don't like answering it with just one choice.
Instead, I usually answer.
You should use both if You want long-term results.
Why?
Let me share a real-life case from my experience with a client.
My client Martin has come up with the idea of promoting his business using SEO.
He provided a list of keywords he wants to start promoting his website with on Google search.
The first thing I did was ask him.
Why did You choose these specific keywords for promotion?
He replied briefly, “They look right to me”.
It turned out that he simply picked them out of his head without any serious prior analysis.
I quickly started guiding Martin in a more effective direction.
I briefly explained to him that for SEO promotion, You'd need to invest time and money for each keyword.
And this always involves an investment risk.
So it is better to choose the following strategy.
First, pre-test Your selected keywords by investing in Google Ads.
Identify the keywords that work most effectively in attracting customers in Your particular case.
Then, invest some budget and time into SEO by promoting Your business specifically using these keywords.
By acting this way, You will save a ton of time and money.
It has been proven many times in my work with various clients.
So, my final message for You.
Do it differently and get different results.