Quoting the great classic William Salespeare:
“To buy, or not to buy, that is the question”.
Well, if we get a bit more serious,
today I want to draw Your attention to three crucial stages in Your buyer's psychology.
Make sure to provide answers to these three key questions in each of Your marketing campaigns.
They are formulated as follows:
1. Why buy anything?
At this stage, Your buyer questions the necessity of making a purchase.
This entails identifying Your buyer's common needs, challenges, or desires that can be met through a purchase.
2. Why buy from You?
Here, Your buyer considers the question of choosing a specific provider.
Your offer should accent Your uniqueness, specific value, and stand out among competitors.
Highlight why Your offer is the best choice to meet Your buyer's needs.
3. Why buy now?
This phase focuses on grabbing attention by generating a sense of urgency.
Your buyer should feel confident that choosing to buy now is the best decision.
This may include Your temporary discounts, limited-time offers, or other incentives to prompt action.
Concluding,
I'd like to draw Your attention to the importance of following these stages in sequence.
A frequent mistake is when companies initiate their marketing communication with:
“Purchase from us, We're fantastic.”
A deep understanding of these stages will help You tailor Your marketing and sales campaigns.
Make Your buyer's journey smoother.
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P.S. Warning: “Red pill” vibe only.