What is Your most important business weapon?
Money?
Obviously, financial capital is crucial.
But what if there is something no less important than money?
It's Your way of thinking.
Through it, You seek solutions that will give You a competitive advantage.
What kind of thinking helps to find such solutions?
First and foremost, thinking must be critical.
After all, Your chosen solution must be unique.
This means coming up with something and doing it differently from others.
You need to go against the behavior and thinking of other people.
Many find this challenging, especially novice entrepreneurs with little experience.
Truly independent thinking is rare.
Why?
Because most people prefer the comfort of truth.
Additionally, independent thinking doesn't necessarily mean You are always right.
The crowd often comes close to the truth.
And every wrong and inadequate decision of Yours is a moral pain.
Learn to accept it as part of the game.
As Winston Churchill said,
"Success is the ability to go from failure to failure without losing enthusiasm."
Train Your critical thinking every day.
Strengthen its independence.
Hats off to You for reaching this point and catching my drift.
You've just gained another mindset for survival in this tough and competitive business world.