Because any business owner deals with limited resources of time, money, energy, and etc.
I get that this is supposed to be motivational, but let's be real.
There are no business decisions out there that don't involve some risk.
Even if You're not risking money, You're risking Your other resources:
✓ Time
✓ Comfort
✓ Short-term benefits
✓ Personal preferences
✓ Security
✓ Familiarity
✓ Control
✓ Ego
✓ Autonomy
✓ Safety
✓ Habits
This covers everything when You need to decide:
✓ The products and services you intend to offer
✓ The target audience for Your products and services
✓ The marketing agency you plan to hire
✓ The advertising campaign You aim to run
✓ and so forth.
You just can't avoid losses.
It's just how the real world works.
All You can do with that are these three key steps:
1. Clearly identify the main thing for Yourself.
2. Clearly identify the secondary thing for Yourself.
3. Pay and sacrifice the secondary to achieve the primary.
These are the key points of any strategy.
You've just gained another mindset for survival in this tough and competitive business world.
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